Wool

Redefining the character and characterisation of Asia’s leading merchant of Scandinavian designer brands, we embraced Wool’s curatorial and creative foundation in the design of its expansive identity – comprehensively tackling the furniture store’s packaging, e-commerce and visual language. Whilst continuing to offer their clients interior, product and furniture consulting, the Hong Kong-based store began to expand its retail presence, and was looking for a rejuvenating new identity to mark the occasion. Wool’s forward-thinking brand not only embodies the restrained principles of its high-end designer offerings but provides them with room for professional growth, moving beyond where they were practically and creatively.

Alongside Wool’s visual direction, we designed and developed their social media templates and detailed e-commerce website, optimised to effortlessly handle its heavy functional demands and the abundant need for digital brand extensions. From filtering, searches and customer portals to its editorial spaces and interior design case studies, it was important that Wool’s digital space not only met its needs but represented its defining principles. Principles of curation, creativity and craft.