Branding
Digital
Year:
2022
Wool
Embodying the curation and craft of Asia’s leading furniture store.
Redefining the character and characterisation of Asia’s leading merchant of Scandinavian designer brands, we embraced Wool’s curatorial and creative foundation in the design of its expansive identity – comprehensively tackling the furniture store’s packaging, e-commerce and visual language. Whilst continuing to offer their clients interior, product and furniture consulting, the Hong Kong-based store began to expand its retail presence, and was looking for a rejuvenating new identity to mark the occasion. Wool’s forward-thinking brand not only embodies the restrained principles of its high-end designer offerings but provides them with room for professional growth, moving beyond where they were practically and creatively.
Custom Wordmark
Wool’s visual identity is led confidently and comfortably by a bespoke logomark, elevating their brand to sit effortlessly alongside their products whilst definitively planting their flag in the luxury interior sector.
The logomark itself champions a distinctive contrast created between the chiselled tension of sharp lines and embracing curves, conveying the craft at Wool’s core and their expertise. Accentuated through premium physical finishes, such as layered fabric embossing and gloss finishes, the logomark and its shortened alternative go far in elevating the retail experience of Wool’s practice, manifesting in a tactile expression of type and tone.