Discipline:
Branding
Custom Typography
Editorial Design
Client:
Year:
Ouur Publishing
2021-2022

Kindling

A new magazine for ‘people with children’.

To celebrate a decade in publishing for Kinfolk, the editorial team decided to start something totally new: a magazine for people with children called Kindling. Alex Hunting Studio were commissioned to create the design direction for the new title. Kindling isn’t a parenting magazine in the traditional sense. It sets out to explore new ideas and fresh perspectives that come with raising a child. For design inspiration we looked to children’s workbooks, drawing visual cues from old educational texts. Utilising playful and bold typography, primary colours and beautiful illustration, Kindling’s design aesthetic is supposed to appeal to both adults and children alike. 

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Illustration

Norwegian illustrator Espen Friberg created an immersive world of illustrative characters that appear sporadically throughout each issue. The playful monochromatic drawings punctuate the pages and help to create an approachable yet refined visual language.

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Issue 1: First Steps Section Pages
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"Ultimately, Kindling feels like a place where the Kinfolk team have been able to communicate a new side of their personality, shaping a publication that is more expressive and naive. It’s the perfect younger sibling for the established magazine. "

Its Nice That Press

( Left ) Photo: Anders Kylberg ( Right ) Photo: Oumayma B. Tanfous

Issues 2 and 3 awarded Graphite Pencils at the D&AD Awards

Magazine & Newspaper Design D&AD Awards (2022 & 2023)

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Issue 3 awarded a Gold Cube at The Art Directors Club of New York Awards 2023

Magazine Design ADC Awards 2023

Typography

The Century Schoolbook type family was chosen for its accessible yet authoritative tone and paired with Feliciano Type’s Parafina. Parafina adds a decorative feel, with its multi-width geometric characters. Alongside these choices for issue three we commissioned the French Typographer Pauline Fourest to create a bespoke 'bubble type' lock up for the cover, distilling the idea of 'Imagination'.

Credits

Design Director:
Alex Hunting
Editor:
Harriet Fitch Little
Art Director:
Staffan Sundstrom
Publisher:
Chul-Joon Park
Publication Design:
Alex Hunting Studio
Discipline:
Branding (12) Custom Typography (4) Editorial Design (8)
Client:
Year:
Ouur Publishing
2021-2022
Discipline:
Client:
Ouur Publishing
Year:
2021-2022
Design Director:
Alex Hunting
Editor:
Harriet Fitch Little
Art Director:
Staffan Sundstrom
Publisher:
Chul-Joon Park
Publication Design:
Alex Hunting Studio

Kindling

A new magazine for ‘people with children’.

To celebrate a decade in publishing for Kinfolk, the editorial team decided to start something totally new: a magazine for people with children called Kindling. Alex Hunting Studio were commissioned to create the design direction for the new title. Kindling isn’t a parenting magazine in the traditional sense. It sets out to explore new ideas and fresh perspectives that come with raising a child. For design inspiration we looked to children’s workbooks, drawing visual cues from old educational texts. Utilising playful and bold typography, primary colours and beautiful illustration, Kindling’s design aesthetic is supposed to appeal to both adults and children alike.