Run Don't Walk

A new zine for London's running community.

Run Don't Walk believes that those who embrace running have a lot in common with trailblazers and entrepreneurs - vision, passion and commitment. Its mission is to explore the parallels between run culture and entrepreneurship, and to celebrate people who drive positive change in their communities. Through inspiring stories, profiles and new ideas, they want to help their readers learn, connect, and make a difference. We were tasked with developing the visual identity for RDW CLUB and their new accompanying magazine. We created an energetic visual language using colourful illustration and playful typography.

Visual Language

We developed a playful visual language combining photography, illustration, dynamic typography and basic photographic 'cut-outs'. The cut-outs communicate ideas quickly to the reader and are reminiscent of infographics.

Obsessively exploring how people are moving themselves and their communities forward.

Run Don't Walk's Mission

Credits

Art Direction + Design:

Alex Hunting Studio

Editor:

John Sunyer

Discipline:

Art Direction (15) Editorial Design (10)

Client:
Year:

Run Don't Walk
2024

Discipline:

Art Direction Editorial Design

Client:

Run Don't Walk

Year:

2024

Art Direction + Design:

Alex Hunting Studio

Editor:

John Sunyer

Run Don't Walk

A new zine for London's running community.

Run Don't Walk believes that those who embrace running have a lot in common with trailblazers and entrepreneurs - vision, passion and commitment. Its mission is to explore the parallels between run culture and entrepreneurship, and to celebrate people who drive positive change in their communities. Through inspiring stories, profiles and new ideas, they want to help their readers learn, connect, and make a difference. We were tasked with developing the visual identity for RDW CLUB and their new accompanying magazine. We created an energetic visual language using colourful illustration and playful typography.

Next Project:

BrandingCustom TypographyEditorial Design

Kinfolk

Design direction for the world’s most influential lifestyle magazine.

2018-24