Discipline:
Art Direction
Client:
Year:
Studio MM / New Balance
2020

New Balance

Creative direction for New Balance’s Fuelcell 2020 campaign.

We were commissioned by StudioMM to develop the creative direction for New Balance’s Fuelcell 2020 launch campaign. We created a cross platform campaign that emphasised speed and energy return. Alongside a marketing campaign we created a suite of materials, encompassing multiple shoe designs from within the Fuelcell collection, to be used as digital assets throughout the year. Animation studio Lumiere brought the campaign to life with a dynamic 15 second ident, emphasising Fuelcell’s shoes ‘electric pace’.

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Credits

Creative Direction:
Alex Hunting Studio
Advertising Agency:
Studio MM
Animation:
Lumiere Studios
Discipline:
Art Direction (12)
Client:
Year:
Studio MM / New Balance
2020
Discipline:
Client:
Studio MM / New Balance
Year:
2020
Creative Direction:
Alex Hunting Studio
Advertising Agency:
Studio MM
Animation:
Lumiere Studios

New Balance

Creative direction for New Balance’s Fuelcell 2020 campaign.

We were commissioned by StudioMM to develop the creative direction for New Balance’s Fuelcell 2020 launch campaign. We created a cross platform campaign that emphasised speed and energy return. Alongside a marketing campaign we created a suite of materials, encompassing multiple shoe designs from within the Fuelcell collection, to be used as digital assets throughout the year. Animation studio Lumiere brought the campaign to life with a dynamic 15 second ident, emphasising Fuelcell’s shoes ‘electric pace’.