Discipline:
Art Direction
Branding
Digital
Client:
Year:
Nader Gammas Lighting Design
2024

Nader Gammas

A new visual world for a leading contemporary lighting designer.

In the realm of contemporary lighting design, Nader Gammas stands out as an innovator. Tasked with updating Nader Gammas' identity, we set out to capture the essence of this renowned designer through a comprehensive branding endeavour. As Nader Gammas aimed to expand its presence in the lighting market, our collaboration focused on infusing its identity with renewed purpose. Grounded in principles of curation and creativity, our approach went beyond aesthetics, delving into the core essence of Nader Gammas.

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Web Design + Development

Alongside his new visual identity, we designed and built a dynamic website to showcase Nader Gammas' varied works across desktop and mobile. Seamlessly blending form and function, our digital platform provides an immersive experience for visitors to explore the brand's offerings.

Credits

Creative Direction:
Alex Hunting Studio
Code:
APN Works
Discipline:
Art Direction (12) Branding (12) Digital (6)
Client:
Year:
Nader Gammas Lighting Design
2024
Discipline:
Client:
Nader Gammas Lighting Design
Year:
2024
Creative Direction:
Alex Hunting Studio
Code:
APN Works

Nader Gammas

A new visual world for a leading contemporary lighting designer.

In the realm of contemporary lighting design, Nader Gammas stands out as an innovator. Tasked with updating Nader Gammas' identity, our studio embarked on a journey to capture the essence of this renowned artisan through a comprehensive branding endeavour. As Nader Gammas aimed to expand its presence in the lighting market, our collaboration focused on infusing its identity with renewed purpose. Grounded in principles of curation and creativity, our approach went beyond aesthetics, delving into the core essence of Nader Gammas.

At the centre of this transformation is a custom logotype, crafted to symbolise light itself. Inspired by the interplay of beams, our design features a double 'M' motif, subtly reflecting the energy behind Nader Gammas' creations. The accompanying typography palette pairs the serif 'Ghost' and sans-serif Lausanne, typographic choices that evoke sophistication and reflect the precision in every Nader Gammas piece. Further enhancing the tactile experience, we created a suite of luxurious print materials, including price lists, swatches and stationery items. Utilising print finishes such as foil blocking and embossing on premium paper stocks, each element speaks to Nader Gammas' commitment to quality.

Alongside his new visual identity, we developed a dynamic website to showcase Nader Gammas' varied works across desktop and mobile. Seamlessly blending form and function, our digital platform provides an immersive experience for visitors to explore the brand's offerings.