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Overview

Information

Discipline:

Art Direction
Custom Typography

Client:
Year:

Max Richter
2023

Max Richter

Creative direction for the ground breaking composer's latest release.

Following the celebrated, eight-hour magnum opus SLEEP – classical music’s most streamed album of all time – artist Max Richter has composed its sequel, SLEEP: Tranquility Base, taking its namesake from the 1969 moon landing. We were appointed to art direct the new release. We crafted a fluid lunar landscape for the EP to inhabit – one led by contrast, context and the subversive use of space.

Lunar World

Culminating in its launch campaign and design, as well as its single release and two remixes, the album’s dreamlike moonscapes artwork, created in collaboration with 3D artists Dada Projects, depicts a lunar world that blurs the edges between realism and imagination.

Through carefully crafted chromatic and textural experimentation, the resulting visual soundscape has an intangible, astronomical quality – capturing the album’s sense of exploration and discovery.

"Adorned in moonlight, the artwork for Max Richter’s highly anticipated classical album SLEEP: Tranquility Base is as serene, ethereal and beautifully haunting as the music itself."

The Brand Identity Press

Custom Typography

Sitting on a separate plane to the album’s artwork is Richter Sans, an elegant and utilitarian bespoke typeface developed for the artist and album. Beginning as a customised version of the typeface ‘Lateral’ by Schick Toikka, the typeface offers a powerful tension of faculty and form against the visual’s tactile fluidity. Its earnest, unpretentious and unobtrusive design allows both Max’s melodies and the corresponding spectacle to thrive.

Credits

Creative Direction:

Alex Hunting Studio

3D + Motion:

Dada Projects

Type Design:

Schick Toikka

Discipline:

Art Direction (13) Custom Typography (4)

Client:
Year:

Max Richter
2023

Discipline:

Art Direction Custom Typography

Client:

Max Richter

Year:

2023

Creative Direction:

Alex Hunting Studio

3D + Motion:

Dada Projects

Type Design:

Schick Toikka

Max Richter

Creative direction for the ground breaking composer's latest release.

Following the celebrated, eight-hour magnum opus SLEEP – classical music’s most streamed album of all time – artist Max Richter has composed its sequel, SLEEP: Tranquility Base, taking its namesake from the 1969’s moon landing. We were appointed to art direct the new release. We crafted a fluid lunar landscape for the EP to inhabit – one led by contrast, context and the subversive use of space.

Culminating in its launch campaign and design, as well as its single release and two remixes, the album’s dreamlike moonscapes artwork, created in collaboration with 3D artists Dada Projects, depicts a lunar world that blurs the edges between realism and imagination. Through carefully crafted chromatic and textural experimentation, the resulting visual soundscape has an intangible, astronomical quality – capturing the album’s sense of exploration and discovery.

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