Amy Friend Set Design

A comprehensive brand identity across print and digital for the London based set designer Amy Friend. Friend's practice spans fashion, advertising and film. In translating Friend's eclectic ethos into the digital realm, we crafted an engaging website design that mirrors the dynamism and playfulness inherent in Friend's practice. Building upon the typographic choices and visual language established in our identity work, we integrated dynamic and playful page transitions, along with subtle micro-interactions, to engage visitors and create an immersive browsing experience.

Alongside the website design and development we created several print showcase formats, including a seasonal mailer that is sent to collaborators and clients each quarter.