Branding
Digital
Year:
2024
Clarity Concepts
Visual identity, motion, and digital design for a dynamic architectural practice.
We were tasked with rebranding Clarity Concepts, a distinguished Hong Kong based design and architecture firm known for ‘transforming conceptual spaces into tangible masterpieces’. Embracing the company’s ethos of minimalism and spatial intelligence, we created a new visual identity centred around a kinetic minimalist logotype. This dynamic logotype, composed of the two letters 'C,C', features multiple flexible compositions, reflecting a variety of architectural forms and structures as well as the varied possibilities that this exciting practice offers its clients.
Embracing the company’s ethos of minimalism and spatial intelligence, we created a new visual identity centred around a kinetic minimalist logotype.