Discipline:
Art Direction
Branding
Digital
Client:
Year:
Clarity Concepts
2024

Clarity Concepts

Visual identity, motion, and digital design for a dynamic architectural practice.

We were tasked with rebranding Clarity Concepts, a distinguished Hong Kong based design and architecture firm known for ‘transforming conceptual spaces into tangible masterpieces’. Embracing the company’s ethos of minimalism and spatial intelligence, we created a new visual identity centred around a kinetic minimalist logotype. This dynamic logotype, composed of the two letters 'C,C', features multiple flexible compositions, reflecting a variety of architectural forms and structures as well as the varied possibilities that this exciting practice offers its clients. 

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Embracing the company’s ethos of minimalism and spatial intelligence, we created a new visual identity centred around a kinetic minimalist logotype.

Credits

Creative Direction:
Alex Hunting Studio
Code:
APN Works
Discipline:
Art Direction (13) Branding (13) Digital (7)
Client:
Year:
Clarity Concepts
2024
Discipline:
Client:
Clarity Concepts
Year:
2024
Creative Direction:
Alex Hunting Studio
Code:
APN Works

Clarity Concepts

Visual identity, motion, and digital design for a dynamic architectural practice.

We were tasked with rebranding Clarity Concepts, a distinguished Hong Kong-based design and architecture firm known for ‘transforming conceptual spaces into tangible masterpieces’. Embracing the company’s ethos of minimalism and spatial intelligence, we created a new visual identity centred around a kinetic minimalist logotype. This dynamic logotype, composed of the two letters 'C,C', features multiple flexible compositions, reflecting a variety of architectural forms and structures as well as the varied possibilities that this exciting practice offers its clients. 

Our design strategy incorporated a bold and digitally friendly colour palette, ensuring the brand stands out in both physical and digital environments. This vibrant palette complements the minimalist logotype, adding a modern and dynamic touch to the overall visual identity.

We extended the rebranding efforts beyond the visual identity, developing a comprehensive suite of internal documents, literature, and templates that align with Clarity Concepts’ refined aesthetic. Additionally, we designed and developed a custom new website, enhancing the firm’s online presence and accessibility.