Clarity Concepts

We were tasked with rebranding Clarity Concepts, a distinguished Hong Kong-based design and architecture firm known for ‘transforming conceptual spaces into tangible masterpieces’. Embracing the company’s ethos of minimalism and spatial intelligence, we created a new visual identity centred around a kinetic minimalist logotype. This dynamic logotype, composed of the two letters 'C,C', features multiple flexible compositions, reflecting a variety of architectural forms and structures as well as the varied possibilities that this exciting practice offers its clients. 

Our design strategy incorporated a bold and digitally friendly colour palette, ensuring the brand stands out in both physical and digital environments. This vibrant palette complements the minimalist logotype, adding a modern and dynamic touch to the overall visual identity.

We extended the rebranding efforts beyond the visual identity, developing a comprehensive suite of internal documents, literature, and templates that align with Clarity Concepts’ refined aesthetic. Additionally, we designed and developed a custom new website, enhancing the firm’s online presence and accessibility.