Inspired by culture and derived from nature, St. Leo creates premium, eco-friendly finishes that elevate the experience of architectural spaces. Established in Denmark in 2019, St. Leo draws upon Scandinavian heritage and craftsmanship to produce contemporary paint and plaster from the finest natural minerals with a focus on sustainability, tactility and understated elegance. Alex Hunting Studio were tasked with creating all elements of the visual identity from the outset. We created a comprehensive brand identity that spanned print and digital applications as well as packaging, signage and direct marketing materials. We also art directed the launch campaign imagery and film. We found inspiration in hand-carved stone lettering as a homage to artisanal stone and plaster craftsmanship. Our references come to life through the elegant application of 205TF’s chiselled serif Louize Display, a beautifully-crafted monogram and a muted colour palette derived from St. Leo’s debut collection. To further echo the raw, crafted nature of the product range, we chose a set of rough and tactile Takeo Satogami paper stocks for the packaging and stationery.