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Brand creation for Denmark’s finest architectural plaster

Project Information:

Inspired by culture and derived from nature, St. Leo creates premium, eco-friendly finishes that elevate the experience of architectural spaces. Established in Denmark in 2019, St. Leo draws upon Scandinavian heritage and craftsmanship to produce contemporary paint and plaster from the finest natural minerals with a focus on sustainability, tactility and understated elegance. Alex Hunting Studio were tasked with creating all elements of the visual identity from the outset. We created a comprehensive brand identity that spanned print and digital applications as well as packaging, signage and direct marketing materials. We also art directed the launch campaign imagery and film.

Credits:

Creative Direction:
Alex Hunting Studio

Web Development:
Neal Fletcher
Photography (Slide No):
2 — Jonas Bjerre-Poulsen

St. Leo

Project info