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Redesign and consultancy for Belgium’s premier newspaper supplement

Project Information:

We were recently approached to redesign Sabato magazine. Sabato is the weekly luxury magazine of Belgium’s leading business newspapers De Tijd and L’Echo. Every Saturday, Sabato offers unique reports for some of Belgium’s most influential readers with a passion for design and quality. The magazine’s editorial team wanted a fresh look and a new perspective. We looked at all aspects of the magazine during the consultancy process. A new format, logotype, grids and typography system were devised. Alongside this we also re-appraised the approach to imagery in the magazine. Our studio supplied a robust yet flexible design system that will allow the in-house team to develop the design direction over the coming years. 


Redesign Creative Direction:
Alex Hunting Studio
Editor in Chief:
Gerda Ackhaert

Sabato Art Director:
Philip Van Bastelaere
Editorial Coordinator:
Nathalie Warny

Fashion Editor:
Natalie Helsen


Project info