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Alex Hunting Studio — Rapha Mondial

Project:

Rapha Mondial

Description:

A new print platform for cycling’s most iconic apparel brand.

Information:

We were approached in 2014 by Rapha Art Director Jack Saunders to lead the design direction of their new cycling lifestyle magazine Mondial. Mondial expands the idea of what road cycling is and what the sport can be. Featuring incisive longform writing and stunning photography, in Mondial you will find familiar cycling topics given a fresh new treatment. Our design direction was heavily influenced by the immediate post-war issues of La Gazetto della Sport, the Italian sports newspaper (founded 1896), many of whose midcentury issues covered the Giro d’Italia and road cycling almost exclusively. It used a variety of Italian wood block typography in dense columns of text to create impactful and engaging pages for its readers. During the magazine design process we collaborated with Colophon Type Foundry on a custom wordmark and two custom display typefaces, Mondial Bold and Mondial Regular. 

Details:

Client:

Rapha

Year:

2014

Discipline:

Art Direction
Graphic Design
Branding
Print Consultancy

Alex Hunting Studio — Rapha Mondial
Logotype Design
Alex Hunting Studio — Rapha Mondial

SELECTED COVERS

Alex Hunting Studio — Rapha Mondial

Custom Typography

Alex Hunting Studio — Rapha Mondial
Photo: Neil Bedford

Selected Pages

'The latest in a number of digital businesses to expand into print, the result is an impressive 162 pages of mixed paper stocks, excellent production values, good writing and strong visuals.'

Jeremy Leslie [ Magculture ]
Alex Hunting Studio — Rapha Mondial
Photo: Neil Bedford

Selected Pages

Credits:

Art Direction:
Alex Hunting
Jack Saunders
Editor:
Mark Mackenzie

Photography Director:
Madeleine Penny