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Creative direction for New Balance’s Fuelcell 2020 campaign

Project Information:

We were commissioned by StudioMM to develop the creative direction for New Balance’s Fuelcell 2020 launch campaign. We created a cross platform campaign that emphasised speed and energy return. Alongside a marketing campaign we created a suite of animations, encompassing multiple shoe designs from within the Fuelcell collection, to be used as digital assets throughout the year.


Creative Direction:
Alex Hunting Studio
Advertising Agency:
Lumiere London

New Balance 2020

Project info