Project:
New Balance
Description:
Creative direction for New Balance’s Fuelcell 2020 campaign.
Information:
We were commissioned by StudioMM to develop the creative direction for New Balance’s Fuelcell 2020 launch campaign. We created a cross platform campaign that emphasised speed and energy return. Alongside a marketing campaign we created a suite of materials, encompassing multiple shoe designs from within the Fuelcell collection, to be used as digital assets throughout the year.
Animation studio Lumiere brought the campaign to life with a dynamic 15 second ident, emphasising Fuelcell’s shoes ‘electric pace’.
Details:
Client:
Studio MM
New Balance
Year:
2020
Discipline:
Branding
Art Direction
Moving image
Credits:
Alex Hunting Studio
StudioMM
Lumiere London