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Project:

New Balance

Description:

Creative direction for New Balance’s Fuelcell 2020 campaign.

Information:

We were commissioned by StudioMM to develop the creative direction for New Balance’s Fuelcell 2020 launch campaign. We created a cross platform campaign that emphasised speed and energy return. Alongside a marketing campaign we created a suite of animations, encompassing multiple shoe designs from within the Fuelcell collection, to be used as digital assets throughout the year. 

Details:

Client:

Studio MM
New Balance

Year:

2020

Discipline:

Branding
Art Direction
Moving image

Alex Hunting Studio — New Balance
Alex Hunting Studio — New Balance

Credits:

Creative Direction:
Alex Hunting Studio
Advertising Agency:
StudioMM
Animation:
Lumiere London