Branding
Digital
Year:
2019
St. Leo
Brand creation for Denmark’s finest paint + plaster.
Inspired by culture and derived from nature, St. Leo creates premium, eco-friendly finishes that elevate the experience of architectural spaces. Established in Denmark in 2019, St. Leo draws upon Scandinavian heritage and craftsmanship to produce contemporary paint and plaster from the finest natural minerals with a focus on sustainability, tactility and understated elegance. Alex Hunting Studio were tasked with creating all elements of the visual identity from the outset. We created a comprehensive brand identity that spanned print and digital applications as well as packaging, signage and direct marketing materials.
Monogram
For St. Leo's branding, we developed a unique monogram using the letters S, T, and L. The monogram is sharp and elegant, embodying the essence of the brand. It features a distinct ligature between the T and L and is consistently used across all communications, adding a touch of refinement and cohesion to the brand's identity.
To enhance its impact, we often employ special print finishes such as blind embossing, elevating the monogram and emphasising St. Leo's commitment to quality and craftsmanship.
Paint Packaging
Continuing our collaboration with St. Leo, we crafted a new packaging line for their latest product launch: 'Marble Paint.' This innovative paint boasts a texture reminiscent of their signature plaster product but offers easier application. We conceptualized a range of packaging solutions to house the multiple paint lines they produce. Each packaging design features meticulous design details, including spot UV embossing and blind embossed labels, adding a tactile and luxurious dimension to the brand's overall presentation.
